Looking for social media tools to give boost to your startup venture?
Do you find it overwhelming to zero in some genuine tools to streamline your workflow and toe help you reach a wider audience?
Having an active presence on all major social tools, from Facebook to LinkedIn and beyond, is a real challenge for any brand that wants to become an industry leader while engaging with its potential and current customers in new ways.
In this article, you’ll discover 11 of the best social media tools that will help improve your you make the most of your social presence.
1. SocialDrift
SocialDrift is your average Instagram bot that can be configured to perform all the basic functions you would normally do manually on the social media platform.
It allows for likes, comments, follows, and the other functions you expect this automation to provide.
Just like other robots on the market, this one also claims to perform these tasks to help grow your presence organically.
Review:- I am a VERY happy customer! I have tried five other services and none of them did as promised. I have made great connections with people in my industry and my engagements and followers continue to grow.
2. HubSpot
The world has changed, and it’s time to transform how you market and sell to match how people shop, buy, and share experiences online.
That’s why we built HubSpot. With HubSpot’s award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.
HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.
Review:- An integrated and easy to use digital marketing platform – the Growth Stack – to support marketing, CRM & sales for the entire team.
We migrated to the HubSpot platform from a sea of scattered solutions – a WordPress site with several extensions, keyword research with Google Analytics, Keyword Planner, etc, distribution of social media content via several tools like HootSuite, Gmail & MailChimp for email marketing, etc.
Life became a lot easier to have our team working off a single platform. We started off small and with increasing confidence we turned on more effective tools and improved on our ROI.
3. Bitly
If you’ve ever clicked on a link shared on a social media site like Twitter, chances are it may have been a Bitly link. But what is Bitly, really?
If you already guessed that it’s a popular URL link shortener, then you’re partly right. But since making its mark on the web as one of the best and most popular link shorteners processing eight billion clicks on their links every month, Bitly is also a powerful online marketing tool.
If you go to the Bitly website, you can paste in a link at the top to have it shortened automatically. A new page shows up with your newly shortened link, a button to easily copy it, a summary of the contents of the link, how many clicks it has received and an option to join Bitly as so you can save and monitor all your shortened links.
If all you want to do is use Bitly for the sake of shortening a link so it’s easier to share, you can do that no problem without signing up as a user.
But if you’d like to track clicks on those links, visit them again later or see what links other people in your network are sharing then signing up for a user account is probably a good idea.
Review:- Great atmosphere with everyone working extremely hard to make themselves better along with everyone around them! My colleagues are always willing to help and having all departments working together always makes for a better experience and working environment.
I think we could get a better knowledge of what is expected, though with a smaller company it comes with the territory of things changing quickly.More training would be great.
4. Buffer
Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, and Linkedin.
Review:- Buffer is easy to use, and best of all they provide killer content on their blog offering everything you need to totally crush your social media and content marketing.
The free version isn’t anything fancy, but it’s easy to use and covers what you need. Additional plans aren’t super expensive, but they also aren’t as comprehensive as other tools.
Analytics for paid plans show best and worst performing posts based on engagement (for retweets, favorites, replies, likes, comments, clicks, reach, and post type).You can also export for easier analysis, for reporting, for additional review, etc.
5. Salesforce Social Studio
Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media in your marketing, customer service, and sales organizations.
Harness social conversations to listen, analyze, publish, and engage with your customers on a 1-to-1 basis.
Review:- I use Social Studio for scheduling Facebook, Twitter (two separate accounts), LinkedIn and Instagram posts for my organization.
I like how easy the platform makes scheduling and monitoring posts.
There have been times where I’ll schedule a dozen tweets for one day and it’s easy to drag, drop and reschedule them for another time that day, which is much easier than having to go back into each tweet and selecting a different post time.
6. MailChimp
MailChimp is the world’s leading marketing automation platform. Millions of customers, from small e-commerce shops to big online retailers, use MailChimp to reach their customers and grow their business.
Our features and integrations allow you to send marketing emails, automated transactional messages, and targeted ad campaigns.
And our detailed reports help you see how much money you’re making and how many customers you’re gaining with each marketing effort.
Review:- I like that it’s user-friendly and you can see an instant view of what it will look like when on desktop or mobile.
Easy to see exactly what the final product will look like and that it has drag and drop boxes that you can place wherever you want for content.
I also really enjoy the report that comes back.Knowing exactly who and how many people click on links is very informative in writing future content. I wish I knew more about writing the titles of emails and the click-through rate, however. I haven’t explored that function fully.
7. LastPass
LastPass is an award-winning password manager, helping businesses solve their password problems. Over 27,000 businesses are saving time, achieving stronger security, and uncovering impactful process efficiencies with LastPass.
Start a free trial of LastPass Enterprise today to see firsthand how you can give your employees the productivity they want with the security you rely on.
Transform security at every level of your organization and enforce a meaningful password policy, with an enterprise-ready, secure solution.
Its business solutions help teams and businesses take control of their password practices, enable secure password sharing, and eliminate the password obstacles that waste valuable time and resources while endangering the business.
LastPass Enterprise offers advanced security features, automated provisioning options, like Active Directory sync, and additional integrations for a more customized experience, helping businesses be more secure, maintain compliance, and increase productivity.
Review:- The ability to manage shared folders and pushing passwords into our user’s vaults. The AD integration is fantastic and makes management a breeze providing you have a well structured AD.
The enterprise options with the CSV uploading of bulk accounts into the system is also great as it means we can set up a lot of new starters accounts for various systems at the same time and push their login information into their vaults so they are all ready for onboarding.
8. Adobe Spark Post
Adobe Spark Post is the fun, fast and easy way to create stunning graphics for all occasions. Get started in seconds with professionally designed templates you can tweak with just a few taps.
Pick your photos, add text and apply Design Filters to instantly create beautiful, eye-catching graphics. Each tap gives you completely new layout, color palette, typography style and filter—no design experience required.
Easily share your designs via your favorite social platforms, text or email to wow your audience.
Review:- Like so many tools available to us as educators, Adobe Spark may seem a bit daunting the first time you use it. Once you select the type of project you want to create (Post, Page, or Video), you are directed to a template that will guide you in creating the product.
You will find prompts to guide your text and dozens of suggested themes. If you are like me, you may spend a little extra time clicking through options and playing with design. On the other hand, our students will appreciate being able to clear the slate and start with an empty canvas that they can personalize
. Since most of the schools I work with are Google Apps for Education, students and teachers can get started by logging in with their GAFE account. If your school is using the Adobe Suite and students have existing accounts, those can be used instead.
Since Adobe Spark is on the cloud, the one login works across all devices and browsers. In schools without 1:1, this means students aren’t tethered to the computer lab. One of the biggest advantages of Adobe Spark is that is compatible with most devices including Chromebooks (love BYOD-friendly tools).
The only conflict is that it is not currently in the Google Apps Store (sorry Android phone/tablet users). iOS users can download the suite of apps (Post, Page, and Video). To answer all your user start-up questions, check out the Guide for Educators and Schools
9. Sprinklr
Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, care, and commerce.
Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale.
Headquartered in New York City with 1,400 employees in 19 offices, Sprinklr works with 1,200+ global companies including Nike, McDonald’s, Microsoft, P&G, Samsung, more than 50% of the Fortune 50, and nine out of ten of the world’s most valuable brands. Its partners include SAP, IBM, Microsoft, and many others across the CXM ecosystem.
Review:- From the past 6 months the company is constantly making efforts to make its employees happy and to some extent it has succeeded in doing that.
Working hours have improved a lot so one can maintain a healthy lifestyle. Sprinklr is investing time and money on employees growth. CTO himself conducts learning sessions for the employees. Company is desperately working to change things around. Lots of surprise …
10. AdEspresso
Using AdEspresso customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result.
Review:- It’s a much easier platform to create and manage your FB ads than the actual FB ads manager.
11. Hootsuite
Hootsuite is the world’s most widely used social media relationship platform. Thousands of global enterprises, including 744 of the Fortune 1000 companies, trust us to collaboratively manage social media accounts across the social web.
And we’re not just a social relationship platform. Hootsuite is made up of creators, innovators, and builders dedicated to revolutionizing the way people communicate.
If you are driven by that same spirit of passion and innovation, we are always looking for inspiring people to join our team.
Review:-It is without a doubt the tool of choice for millions of social media managers and marketing managers.
It allows you to plan all your publications and that translates into productivity saving a lot of time and effort.
It takes a function to see the trending topics and study the possibility of publishing a retweet using any of them that could be related to your topic and give more visibility to your tweet.
What do you think? Have you tried any of these social media tools for marketing your startups? What tools have you found useful? Please share them in the comments below.
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